dimanche 24 octobre 2010

Your Best Friend of the Week

If you've never heard of Mehron before, you're hearing it from it now, and it's about time !

 A little history

Mehron was founded by Mehron Melik in a loft in Broadway, New York, in 1927. For years, his "Mehron Ladies" went from show to show - burlesque, vaudeville, silent movies, ballets, etc. - to provide products and tips & advices on stage make-up.

After the beginning of WWII, Mehron stepped back from the make-up industry to spend a few years meeting with severely disfifured soldiers to teach them how to apply make-up in order to hide their scars wounds or burns. He traveled for two years from New-England to Virginia, stopping in many veterans hospitals, and helped hundreds of soldiers to regain a little pride.

During the 50's and 60's, the important growth of the entertainment industry in the United States ended the "Mehron Ladies" era : Mehron products were now carried by retailers. In 1971, Martin Melik took over the company, and he has been working hard since to developp and improve Mehron's selection of products, and improve the company's image, focussing on impeccable customer services.

Why you care

Mehron is one of the leading brands in stage make-up in the industry. Their products are long-lasting, apocalypse-proof, very pigmented, affordable and easy to get your hand on. In my area, they are carried by some crafts store, any costume store, and around Halloween, even in drugstores.

Some of you who are Youtube addicts like myself might have seen some people use Mehron's water-activated colors as eyeshadow bases - it is one of the many examples of how versatile their products are. I personally didn't think picking up some stage make-up items could be useful for everyday use, but after purchasing a few things to do some Theater Make-Up, I often found myself reaching for them for every day use !

That being said, the great think about Mehron is, even if you don't ever use the product you purchase after Halloween, it's so dirt-cheap that it will have been worth it anyway. At my local drugstore, I found some fake blood, tooth-stain or colored foundation (green, white, grey...) for only 3-5$ each. In specialized stores, most of their products are available in a wide range of colors and size - and, I can't stress this enough, are incredibly affordable for the quality of the item you are getting !

I cannot stress this enough - if you are doing some stage make-up for a show, movie, production of any kind, if you plan on doing some body painting, feel like adding some versatile products to you collection, or just want to be the Joker this Halloween, do consider Mehron !

As I said, Mehron should not be hard to find this time of year - that being said, if you live in a town that does not believe in stores, Mehron products can be purchased online on the following websites :

Mehron's official website

Silly Farm is an amazing website to get any kind of special effects make-up. That being said, I have never purchased anything from them because the shipping fees to Canada are super mcduper expensive. Their products are incredibly affordable, though !

Have a great Halloween !

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